As part of the spin-off from the Franke Group, the BLEFA brand was to be positioned independently on the international market in a manner which distinguished it from the competition. The focus of the strategy is the premium technology quality of the kegs "Made in Germany" with the world's only 30-year guarantee on all barrels. This was supported by the new "The Keg" corporate claim and the newly conceived and shot key visual series.
BLEFA GmbH is one of the world's leading suppliers of stainless steel kegs for the beverage industry. The global player with 120 years of experience is part of the internationally active Artemis Holding.
Fahrenheit is developing a new logo and the corporate claim "The Keg" as a position enhancer to stabilise and consolidate its claim to be a leading KEG provider.
Digital brand communication
To the point
Image brochure, advertisements, product data sheets
Unmistakeable and strong company presence