The traditional subsidiary of Bayer AG "Dralon" stands for the highest quality, tradition, innovation, expertise and reliability – values that have been successfully transferred and implemented by Fahrenheit into digital brand and product communication – for both the B2C market and B2B partners – for several years.
In the future there should be a stronger orientation in the brand positioning on the B2C target group. This opens up further integrated and networked digital communication options for the Dralon brand.
Dralon is the world's largest manufacturer of dry and wet-spun acrylic fibres: from the warm bedspread to hard-wearing workwear, from light- and colourfast sun protection to super-soft baby clothing.
Lifestyle & fashion blog for the young B2C target group
The information hub for B2B partners