FAHRENHEIT developed a direct marketing campaign for the acquisition of architects for Pelger GmbH. With a special product sample box, FAHRENHEIT succeeded in clearly differentiating Pelger’s acquisition measures from those of its competitors and in creating a customer drive for action, as the box, whose content is initially not visible, can only be opened via a personalised code on a landingpage. The aim of the campaign was to increase brand awareness within the target group and to generate new leads directly.
Pelger is one of the leading suppliers of application-specific wire belts and metal mesh.
Extraordinary presentation of wire cloth samples
Inside the high-quality boxes that are opened via a unique code, there are product samples from the customer Pelger, which are used to generate new leads.
The elaborate conception and design of the box conveys both the value and quality of the products and awakens the addressee’s desire to discover the content.
Product experience - only with numeric code
Stringent extension of the campaign in the digital channel