Fahrenheit has designed and developed a regional image and recruitment campaign for Pelzer Fördertechnik GmbH. Advertising media for this campaign are public transport buses in the region. Pelzer wants to increase local visibility as well as positioning the company as an innovative and attractive employer in the region.
Pelzer Fördertechnik GmbH is one of the leading suppliers and service specialists in the field of conveyor and storage technology and stands for efficient solutions, customer-oriented services and many years of know-how.
From the first idea to the finished bus
In order to recruit new and qualified employees, Fahrenheit has developed a holistic concept for individual bus advertising. The motifs have been shot and releasedby Fahrenheit for this purpose.
The subject of recruitment is addressed on the back of the buses. Pelzer focuses on mechanics and mechatronics engineers who are looking for new challenges in service and want to supplement the large Pelzer service network.
The layout of the bus side panels serves to build up the company's image and, in particular, promotes the topics of warehouse logistics and electric forklifts.
Thus the core components of the Pelzer logistics world are shown subliminally and in addition the Pelzer E-vehicles, driving safety by distance measurement and dynamic speed throttle are thematized, which emphasizes the innovative product and service range of the enterprise.
Offline recruiting and image awareness